The smarter way to manage leads, follow up faster, and close more business
Turn leads into customers with a WhatsApp-first CRM built for modern businesses.
DarnaCRM helps real estate teams, dealerships, clinics, schools, travel agencies, and home service businesses organize leads, manage follow-up, and convert more opportunities from one simple platform.
Simple to use, mobile-friendly, multilingual, and designed for teams that rely on WhatsApp, calls, and fast follow-up.
- Youssef Bennis → Gauthier apt92
- Sara Idrissi → Peugeot 208 GT88
- Laura Dubois → Marrakech 6N package85
- WhatsApp → Nadia CherkaouiAR
- Email → Laura DuboisFR
- WhatsApp → Omar BouazzaAR
Everything you need to manage leads and grow with confidence
Leads get lost when your team works across too many tools
When leads come in through WhatsApp, phone calls, forms, social media, and spreadsheets, it becomes hard to stay organized. Follow-ups get delayed, customer conversations are scattered, and valuable opportunities slip through the cracks.
Many growing businesses do not need more complexity. They need one simple system that helps their team respond quickly, stay organized, and move leads forward.
DarnaCRM
DarnaCRM brings your leads, conversations, and follow-up into one clear workflow
DarnaCRM is a multi-industry CRM designed for businesses that want a practical, modern way to manage leads and customer journeys. It combines lead capture, pipeline management, reminders, team collaboration, WhatsApp follow-up, and reporting in one platform.
The result is simple. Your team works faster, your pipeline stays clear, and your business gains more visibility into what is working.
Features
Built to help your team move faster and close more
Bring leads in from website forms, ads, WhatsApp, and manual entry, all into one place.
Track every opportunity through clear stages, from first contact to closed deal or completed booking.
Never miss a follow-up again with smart reminders, assignments, and activity tracking.
Use message templates, keep conversations organized, and stay close to customers on the channel they already use.
Manage visits, consultations, test drives, service bookings, and other key moments with ease.
See response times, conversion rates, team performance, lead sources, and pipeline health at a glance.
How DarnaCRM works
Collect leads from your website, advertising campaigns, WhatsApp, referrals, and your sales team.
Assign leads, add notes, track activity, and move each opportunity through the right pipeline.
Book appointments, send follow-ups, monitor progress, and use reporting to improve performance.
Industries
Designed for high-follow-up businesses
DarnaCRM is flexible enough to support multiple industries, with workflows that fit how your business actually operates.
Manage buyer and seller leads, property visits, follow-up, and deal progression from one place.
Track projects, units, buyer interest, reservations, and sales performance with more clarity.
Manage vehicle inquiries, test drives, reservations, and financing interest without losing momentum.
Organize consultations, treatment inquiries, bookings, follow-ups, and repeat visits more efficiently.
Track admissions, course interest, applications, parent communication, and enrollment workflows.
Handle travel inquiries, quotes, booking follow-up, and upsell opportunities with greater speed.
Manage service requests, quotes, appointments, job status, and customer history in one workflow.
Why businesses choose DarnaCRM
DarnaCRM is built for teams that need speed, clarity, and simplicity. It gives you the structure of a CRM without the heaviness of a complicated enterprise system.
- ✓Easy to use for non-technical teams
- ✓Flexible enough for multiple industries
- ✓Strong follow-up tools that support real sales activity
- ✓Built for mobile use and fast-moving teams
- ✓Multilingual and ready for international use
- ✓A premium customer experience without unnecessary complexity
Stay close to your customers with WhatsApp-first workflows
For many businesses, WhatsApp is where conversations start and where deals move forward. DarnaCRM helps you turn those conversations into organized business activity. Keep lead information together, assign follow-up, use message templates, and make sure your team always knows what happens next.
- Keep communication connected to the lead record
- Use templates for faster replies
- Improve response times
- Reduce missed opportunities
- Create a more consistent customer experience
Reports
See what is driving results
DarnaCRM helps you move beyond guesswork. Track the metrics that matter, understand where leads are coming from, and see how your team is performing.
- Lead response time
- Conversion by stage
- Source performance
- Team activity and productivity
- Lost reason analysis
- Booking and sales outcomes
Mobile app
Work from anywhere
Your team is not always at a desk. DarnaCRM is designed to work smoothly on mobile, so agents, advisors, and sales teams can manage leads, follow up, and update progress wherever they are. Whether you are in the office, on the road, at a property, in a clinic, or meeting a customer, your workflow stays connected.
- Manage leads on the go
- Send WhatsApp follow-ups in seconds
- Update deals and tasks from the field
- Capture notes anywhere, on any device
Teams across seven industries already run on DarnaCRM.
“DarnaCRM cut our lead response time from 6 hours to 6 minutes. Our agents finally stopped losing leads on WhatsApp.”
“We run three clinics from one dashboard. Our team books 30% more consultations every month.”
“We tried two enterprise CRMs before DarnaCRM. This is the first one our salespeople actually open.”
About
Born in Casablanca, ready for every market.
We started with how deals actually close in Morocco — over WhatsApp, in multiple languages, on mobile — and built a platform that fits the same patterns across MENA, Francophone Africa, the Gulf, and beyond. Local where it matters, global where it counts.
White-label
White-label from day one
Run DarnaCRM under your own brand. Your logo, palette, domain, and sender identity on every email and message. Multi-tenant architecture means networks and franchises onboard many businesses from one platform.
Pricing
Simple, honest pricing
Frequently asked
Which industries does DarnaCRM support today?
Real estate agencies and developers, car dealerships, clinics and aesthetic centers, schools and training centers, travel agencies, and home-service businesses. Each vertical has its own pipeline, inventory model, and templates — but the CRM, communications, and white-label features are shared.
Does DarnaCRM really support Arabic properly?
Yes — full RTL layouts across web and mobile, not an afterthought. Arabic templates, Arabic-first interfaces where selected, and mixed-content handling done right.
Can I use my own domain and branding?
Yes. White-label plans include custom domain, logos, color palette, and sender identity on email and WhatsApp.
How does the WhatsApp integration work?
We abstract messaging providers. Plug in WhatsApp Business API (directly or via Twilio) and every message flows into the unified timeline on the contact and deal.
Do you serve businesses outside Morocco?
Yes. The platform is rooted in Morocco but built for any market where business runs on WhatsApp and multiple languages — across MENA, Francophone Africa, the Gulf, and similar regions.
Stop losing leads. Start closing more with a CRM your team will actually use.
DarnaCRM gives growing businesses a better way to manage leads, follow up faster, and turn more opportunities into revenue.
For real estate, developers, dealerships, clinics, schools, travel agencies, and home service businesses.